The Facts

Women in India assembling solar home systems“Fixing the Economy? It’s Women’s Work.”

“(A)t least half a dozen (studies), from a broad spectrum of organizations such as Columbia University, McKinsey & Co., Goldman Sachs, (Ernst & Young) and Pepperdine University… document a clear relationship between women in senior management and corporate financial success…”

“Fortune 500 firms with the best records of putting women at the top were 18 to 69 percent more profitable than the median companies in their industries.”

A $12 trillion market…One billion strong …

“The companies that really get women and respond…. will enjoy breakaway growth, unprecedented customer loyalty, and category dominance.”

“Clean energy will be ‘the next major cutting edge industry”
on which economic fortunes…will depend.”

The green economy is “the” growth industry of the 21st century. It is where the next wave of economic development and job creation will come from, and it helps solve one of the world’s most pressing challenges.

Women Are Being Left Behind

  1. “The American Recovery and Reinvestment Act of 2009 pumped $90 billion of direct spending and tax incentives into clean energy technologies. Yet according to the U.S. Department of Labor, of the $500 million in Recovery Act funding, only $5 million was set aside to fund programs that train women for nontraditional jobs…”
  2. “…in 2010 job growth for men outpaced job growth for women for 10 out of 12 months. Jobs in manufacturing and construction, which account for a large portion of green jobs and that are disproportionately held by men, are on the rise—for men. Women lost 18,000 manufacturing jobs from November 2009 to November 2010, while men gained 126,000 jobs.”
  3. “Although women fill close to half of all jobs in the U.S. economy, they hold less than 25 percent of STEM jobs.”
  4. “Women Engineering Graduates at 15-Year Low”

Women and alternative energyCleanTech has been portrayed as a man’s world.

Yet, there are hundreds – maybe thousands – of women quietly leading the green revolution, while men dominate the limelight. Green Connections Radio is changing that.

Who is driving that growth? Women – as consumers and leaders. Women make approximately 80% of the purchasing decisions worldwide, and “control $12 trillion …in global consumer spending.”   Women are also influential leaders in engineering, corporations, science, government, academia, investing, journalism and non-profits – and on boards of directors – yet women leaders are rarely heard from publicly.  It’s time women had their leadership voices heard in the top sector of major economic growth.

Women = Most powerful brand ambassadors – Care deeply about sustainability – Trust other women most

BUT are barely heard in the media.

Green Connections Radio is giving women in energy and the green economy a voice .

With your help, we’ll give them a loud voice.

Join us!

Find out how your organization can leverage this powerful market:
Contact Joan Michelson: info@greenconnectionsradio.com