Joan Michelson

Reputation Management: Big Data for Marketing (Preview)

Consider these social media statistics and their implications for big data for marketing: Every day, there are 500 million tweets, over 1.8 billion photos and videos shared on social media and 6,586,013,574 searches conducted online. Every minute on Facebook, 510,000...

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Social media investor relations: Friend or foe?

As recent events have shown, a single negative tweet can turn into a PR crisis firestorm with lasting impact on a brand’s reputation. Companies that respond quickly and with savvy are more able to weather the storm, which is why social media investor relations can be...

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Taking Electric Cars Mainstream

Fundamental to the success of combating global climate change and reducing dependence on oil is changing each person’s behavior. This includes moving a critical mass of people from traditional gas-powered vehicles to eco-friendly electric vehicles. This means we need...

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Electric Vehicles: If they build it, will we come?

Will the mass market drive electric cars? Joan Bryna Michelson looks at the evidence To break our dependence on gas-powered vehicles as soon as possible, electric vehicles are the leading alternative. “Electrification is a part of every automaker’s long term strategy,...

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Splurging Over the Holidays – Not Just on Sugar…

By Erik Whipp, Audio Tech, Green Connections Media The holiday season brings out the food – rich, sugary, heavy and the like – and we feel justified in splurging on it, because it’s, well, the holidays. I tried that, only not just during the holidays, but all the...

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You’re Always On Stage

You’re Always On Stage by Ann Timmons, Communications Artist Picture this: you're facing a room full of strangers, sharing your news of your latest innovation, when suddenly too many blank faces stare back at you, and you wonder if you’re speaking a foreign language....

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