Social media investor relations: Friend or foe?

Social media investor relations: Friend or foe?

As recent events have shown, a single negative tweet can turn into a PR crisis firestorm with lasting impact on a brand’s reputation. Companies that respond quickly and with savvy are more able to weather the storm, which is why social media investor relations can be...
Taking Electric Cars Mainstream

Taking Electric Cars Mainstream

Fundamental to the success of combating global climate change and reducing dependence on oil is changing each person’s behavior. This includes moving a critical mass of people from traditional gas-powered vehicles to eco-friendly electric vehicles. This means we need...
Electric Vehicles: If they build it, will we come?

Electric Vehicles: If they build it, will we come?

Will the mass market drive electric cars? Joan Bryna Michelson looks at the evidence To break our dependence on gas-powered vehicles as soon as possible, electric vehicles are the leading alternative. “Electrification is a part of every automaker’s long term strategy,...
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