amber-wason-of-riideLove urban living but fed up with traffic?

So were Amber Wason and her co-founder Jeff Stefanis.

Instead of just complaining, they got to work and developed a cool new electric bike, launched a campaign to fund it on Kickstarter and then….

cleverly made a deal with Kevin Cole to sell their bikes in his stores.

How?

Listen to Amber’s story in her eye-opening conversation with Green Connections Radio host Joan Michelson from the Clean Tech Open Southeast Regional Innovation Summit.

You’ll learn how:

  • They came up with the idea.
  • To do a successful Kickstarter campaign.
  • To persuade a major retailer to carry your new product when you’re just starting out.
  • To stand out in this emerging industry

What was the most compelling thing you heard Amber or Joan say in this interview? Post it to us on Twitter @joanmichelson or on our Facebook page – like the page while you’re there – and post it in a review when you subscribe on iTunes or iHeartRadio, TuneIn or Stitcher.

Thanks for subscribing! Sign up for our newsletter and receive these and other green innovation and career tips automatically, at http://www.greenconnectionsradio.com.